What is the starting point for something that has never been designed before? Virgin Galactic – the company launching commercial space flights for tourists – selected us to curate a combined customer and employee experience alongside a completely bespoke interior design for the public-facing spaces and the operations centre of Spaceport America in the New Mexico desert. Our history of delivering award winning design for the Virgin Group stretches back nearly two decades which has given us an in-depth understanding of their brand DNA. Our starting point was the location of the spaceport and its surrounding landscape. Our team stood on the runway at Spaceport America and stared out to the New Mexico desert which is a stark and beautiful place, rich in colour and texture. This inspiration became the main influence for the design work that followed.